My brands.

Statement Worldwide.

Reimagining how brands are built.

As we move into 2026, I’m drawing on the past decade of experience—reframing challenges as opportunities to build differently, and more intentionally.

2025 was a demanding year, but it reinforced something fundamental: resilience is a system. It’s built through resourcefulness, adaptability and the ability to move forward without losing clarity.

This next phase is focused on structured growth. Through a 5x5 strategy, the goal is to develop five new brands each year over the next five years—building toward a broader, more resilient portfolio by 2031.

MCPR Global.

Fandom-driven PR as a category.

The focus has sharpened: building a communications practice dedicated to fan-driven brands across animation, video games, streaming and immersive technology.

This direction has allowed us to deepen our specialization—growing a portfolio of clients while providing more focused, category-specific expertise. Recent work has included engagement at SXSW, with continued expansion planned into Q2 across animation, streaming and emerging interactive platforms.

Moving into Q3, we are focused on integrating growth marketing strategies into all of our PR campaigns so everything translates into data that we can study, repurpose and integrate into future campaigns. Moreover, we’re going to double down on building communities around our clients so they continue to grow in meaningful ways while participating in the creator economy. Follow us on social media to get real-time updates.

Matte Equation.

Wellness and recovery, designed for HIGH PERFORMERS.

Matte Equation is evolving beyond skincare into a broader wellness and recovery system—focused on supporting high performers across stress, fatigue and long-term output.

The next phase introduces a new model that combines product, education and experience. At its core is a structured, membership-based approach—blending curated physical products with guided content, behavioural systems and ongoing engagement designed to support consistency over time.

The intent is to move beyond one-time use and toward sustained practice: building routines that are repeatable, measurable and integrated into daily life.

This direction will be reintroduced to the community in Q2.